About
Working with a range of clients from start-ups to established brands, I take pride in developing brand assets that are consistent, compelling and designed to engage with target audiences.
I aim to make my work as powerful in function as it is in aesthetic.
Ensuring the output is easily accessible and aligned with core business values, enhancing clarity, confidence and consistency within the teams that use them.
My education in design communication, marketing and branding has shaped my approach to design, which is guided by strategic thinking, research and an effective framework process.
All of which is underpinned by a passion for creating, refreshing and driving brands forward.
In 2020 I launched a small linocut studio brand, experimenting with natural tones and earthy palettes to bring a soft approach to traditional linocut printing. You can view the collection here.